Rofina Group Investor Relations – Malaysia's Leading Luggage Company

45

Years of Experience In retailing industry

ABOUT COMPANY

Malaysia's Leading
Luggage Company

From being an apprentice in the making of bags, Mr. Soo Boon Chin founded Rofina Trading Co. in 1985. Rofina Trading Co., a registered partnership was later converted into Rofina marketing in May 1996 by the acquisition by Rofina marketing of the business of Rofina Trading Co. From both its founders Soo Boon Chin and Wong Yeng Fong. With over 30 years of experience Soo Boon Chin has transformed Rofina marketing from being a manufacturer of bags to retail concept stores selling multiple types of luggage, winter apparel, traveling gauges, and accessories.

Currently, our company conducts its operations from its head office in Penang, Malaysia with its 200 full-time employees across Malaysia, including design and marketing strategy teams.

ROFINA MARKETING (M) SDN BHD

THE BUSINESS

Rofina Marketing (M) Sdn bhd is committed to be one of the market leader in the luggage, winter wear & travel accessories industry and to gain international recognition by carrying wide range of quality products through the sale and distribution of the innovative designs of its own brand names and distributorships of products of other brand owners and manufacturers.

OPPORTUNITY & GROWTH

From humble beginnings and with over 35 years of history in Malaysia, our company has continued to re-brand itself into a diversified multi-brand, multi-category and multi-channel luggage, bags, winter apparel and travel accessories business across Malaysia. Our group’s goal is to develop and expand our market share globally. Our initial growth plan can be summarised as follows

DEVELOP AND STRENGTHEN

To develop and strengthen our wholesale business in Australia and thereafter to penetrate the Singapore and Cambodia wholesale markets

ENHANCE AND DEVELOPMENT

To continuously enhance our research and development to expand and upgrade our product design, range and quality

IMPLEMENT SUSTAINABLE MARKETING STRATEGIES

To implement sustainable marketing strategies, including communicating aggressively and strategically through advertising and promotion via social media platforms in view of increasing our online sales

COLLABORATE AND WORK WITH CORPORATE CLIENTELE

To collaborate and work with more corporate clientele in view of increasing our B2B sales segment.

ROFINA GROUP

REVENUE STREAM
Our company's revenue streams include

RETAIL SALES

ONLINE SALES

B2B SALES

Qualified & experienced with Qualifications & Professional memberships

ROFINA GROUP

MANAGEMENT TEAM

Rofina marketing (m) Sdn Bhd's board and senior management team are qualified and experienced with qualifications and professional memberships in term of branding & designing, marketing, and manufacturing, and are committed to the growth of Rofina Marketing (M) Sdn Bhd and financial performance of our group.

The marketing team has wise experiences in location selection for outlet expansion and contracting, marketing campaigning, advertising, and the use of social media as platform to connect with customers.